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Brazil's Short-Term Rental Economy Hit R$113.2 Billion in 2025, Up 13.4 Percent

An Airbnb-commissioned FGV Projetos study sizes the sector at R$113.2 billion, arming operators with economic evidence just as regulatory pressure intensifies nationwide.

Gianpaolo Vairo

Gianpaolo Vairo

Friday, September 25, 2026 at 10:06 AM · 2 min read

A new economic-impact study by FGV Projetos, commissioned by Airbnb, found that short-term rental activity moved R$113.2 billion through the Brazilian economy in 2025, a 13.4 percent increase over 2024. The finding lands just as operators head into Brazil’s peak travel-planning season, and just as regulatory pressure on the sector intensifies across the country.

The study used an input-output matrix covering 68 sectors and 128 products to capture direct, indirect, and induced effects. Its headline multiplier is striking: every R$10 spent on platform bookings generates R$45 in additional economic activity across destination economies. That effect is most pronounced in smaller municipalities without conventional hotel infrastructure, where short-term rentals often represent the only meaningful accommodation supply.

The numbers at a glance

Metric Figure
Total economic movement (2025) R$113.2 billion
Year-on-year growth vs 2024 +13.4%
Direct GDP contribution R$62.8 billion
Jobs sustained 703,900
Direct tax revenue R$9 billion

Why it matters for operators

For operators and investors, this is useful evidence in the ongoing pushback against condo-association and municipal restrictions. It puts a current, quantified economic case behind the sector at exactly the moment regulatory pressure is building nationwide, from building-level bans to municipal licensing debates. Job creation and tax contribution figures are particularly relevant in front of municipal governments, which weigh local economic benefit against resident and hotel-lobby concerns when they set the rules.

The report also functions as a sector-sizing benchmark heading into the peak booking window, giving managers a reference point for how large the addressable market has become and how quickly it is still growing.

Read it with the right caveat

The figures should be read as industry-sponsored research rather than independent government data. The study was commissioned by Airbnb, and while FGV Projetos is a credible institution and the input-output methodology is standard, the framing and the choice of what to measure serve a platform with a direct interest in the sector’s expansion. That does not invalidate the numbers, but operators citing them in front of regulators or condo boards should attribute the source plainly and expect the sponsorship to be raised. Used transparently, it remains the most current large-scale sizing of Brazil’s short-term rental economy available today.

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About the author

Gianpaolo Vairo

Gianpaolo Vairo

Co-Founder · Scale Rentals

Instead of just following the short-term rental market, I help architect its future. Recognized among the Top 20 Influential People in VR Tech, I have spent the past 15 years empowering tourism brands to scale globally while retaining their local authenticity. This drive led me to produce SCALE, where I built Europe’s most authoritative platform for STR professionals. Today, my primary focus is driving the next wave of innovation by integrating Artificial Intelligence into the STR space. I view AI as the essential catalyst for streamlining complex operations and personalizing the guest experience at scale. Ultimately, I partner with companies to optimize sales and launch standout products, ensuring their rapid growth is always grounded in long-term sustainability.

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