Guest Experience
Is AI Becoming a Commodity in the STR Industry?
AI tools are now table stakes. The next frontier: proprietary data moats and unified operating systems.
Gianpaolo Vairo·Jul 11, 2026
Build vs. Buy: The AI Dilemma for STR Operators
Build custom AI or buy off-the-shelf solutions? A strategic analysis by portfolio size.
Gianpaolo Vairo·Jun 23, 2026
The 5-Star Quest: Are OTA Reviews Failing Hosts?
OTA reviews: why 4.8 is broken, extortion is real, and what needs to change for hosts.
Louise Brace·Feb 26, 2026
Bigger Is Better: Changing Perceptions of Large Hosts
Are Airbnb hosts better? Here's how professionalisation is raising standards across the STR industry.
Madeleine Parkin·Nov 5, 2025