Guest Experience
Events
Scale France 2026: all the Day 2 workshops
Every workshop on 26 November in Paris: who is running it and what you will take away.
Marie Pistinier·Oct 12, 2026
Accommodation
Canada's Farm Stays Are Quietly Becoming a Multi Million Dollar Side Business for Airbnb Hosts
Canadian farm stay hosts earned nearly C$15M in 2025, with earnings up almost 400% since 2018.
Scale Team·Oct 10, 2026
Business & Investment
The Great Top-of-Funnel Surrender: Why Google Just Killed Vacation Rentals in Europe
Google has pulled its Vacation Rentals module from European search, and the timing is no accident.
Scale Team·Sep 8, 2026
Business & Investment
The Hotelification of STR: The Collision of Vacation Rentals and Traditional Hospitality
How professionalization and design are erasing the line between vacation rentals and hotels
Gianpaolo Vairo·Aug 12, 2026
Technology
Is AI Becoming a Commodity in the STR Industry?
AI tools are now table stakes. The next frontier: proprietary data moats and unified operating systems.
Gianpaolo Vairo·Jul 11, 2026
Artificial Intelligence
Build vs. Buy: The AI Dilemma for STR Operators
Build custom AI or buy off-the-shelf solutions? A strategic analysis by portfolio size.
Gianpaolo Vairo·Jun 23, 2026
Operations & Guest Experience
The 5-Star Quest: Are OTA Reviews Failing Hosts?
OTA reviews: why 4.8 is broken, extortion is real, and what needs to change for hosts.
Louise Brace·Feb 26, 2026
Scaling Strategy
Bigger Is Better: Changing Perceptions of Large Hosts
Are Airbnb hosts better? Here's how professionalisation is raising standards across the STR industry.
Madeleine Parkin·Nov 5, 2025