London Hotel ADR +8% YoY, Occupancy 84.9% in June 2026
RSM UK Hotels Tracker shows London hotel ADR at £262.08 with strong pricing power, but softening occupancy and flat margins signal headwinds for STR operators.
Market Pulse Radar
London hotels charged an average £262.08 per night in June 2026, up 8% year on year from £243.03, according to the RSM UK Hotels Tracker published 18 August 2026. But pricing power alone does not tell the full story. Occupancy slipped 2.6 percentage points to 84.9%, and gross operating profit margins stayed flat at 46.7%. For STR operators, this hotel proxy data signals strong but softening demand and squeezed margins heading into autumn.
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Londonsweeping 7 marketssources checked 5 hours ago
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