Madrid Ends H1 2026 as #2 EU City for Hotel Investment
€511M flowed into 11 Madrid hotel properties during H1 2026. Institutional capital betting on the city's tourism trajectory signals a pricing floor STR operators can price against.
Market Pulse Radar
Madrid ranked 4th among EU cities for hotel investment in the first half of 2026, with €511M deployed across 11 properties at an average of €574,000 per room, according to Cushman & Wakefield’s H1 2026 MarketBeat report (August 2026). Spain took the #2 EU country spot with €2.656B in hotel investment, up 34% year-on-year.
In brief
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Madridsweeping 7 marketssources checked 6 hours ago
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