Madrid hotel volume dips 1.4% but tourist spending up 11.4%
Hotel room-nights fell 1.43% in July even as international tourist spending surged 11.4% in H1. It is a value-over-volume signal that shifts how Madrid STR operators should price.
Market Pulse Radar
Madrid hotel room-nights dipped 1.43% year-on-year in July 2026 to 2.29 million, even as international tourist spending across the region surged 11.4% in the first half. It is the clearest signal yet of a value-over-volume shift for the city’s accommodation market.
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Madridsweeping 7 marketssources checked 5 hours ago
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