Madrid hotel volume dips 1.4% but tourist spending up 11.4%
INE's provisional August print has Madrid hotel ADR down 6.57% and RevPAR down 7.24% while stays rose, a different story from July's 1.4% dip in regional hotel stays. Test Q4 rate rises against softer hotel pricing, and read INE's next print before calling a trend.
Market Pulse Radar
INE’s August 2026 hotel survey (provisional, published 22 September 2026) shows Madrid hotels earning less per room even as guest numbers grew. In INE’s Madrid tourist point, hotel ADR fell to €129.68 (-6.57% year on year) and RevPAR to €82.12 (-7.24%), while overnight stays rose about 2.9% (derived). July looked different, so the headline needs that context.
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