Articles
In-depth analysis and long-form articles from the STR industry
From Task Execution to Systems Management: The New Hiring Paradigm in Vacation Rentals
Looking for employees or AI managers? Discover how AI is elevating talent in the STR sector and why the human touch is the new operational luxury.
The Great Revolution: AI vs OTAs in the 2026 Travel Market
AI is revolutionising travel. Learn how to leverage conversational search to bypass OTAs and maximise your direct bookings.
Expansion Strategy 2026: Which European Secondary Markets Offer the Best ROI for Large Property Managers?
Primary markets locked down? Discover the European secondary markets (e.g. Porto and Krakow) with the best ROI for scaling your STR portfolio in 2026.
The AI Checkout Reality Check: Why OpenAI's Pivot Just Validated the Travel Middleman
OpenAI's pivot away from ChatGPT Instant Checkout proves travel booking is too complex for simple AI. Discover why OTAs are here to stay in 2026.
Flex Living in Spain: From Emerging Niche to Real Estate Market Pillar
The Living sector now accounts for 54% of investment in Spain. Discover the keys to flex living, coliving and new trends for 2026.
From SEO to GEO: The Difference Between Ranking on Google and Being Relevant to Artificial Intelligence
Generative AI breaks the SEO monopoly of OTAs. Learn how to use GEO and hyper-local content to boost your direct bookings.
The AI Search Revolution: How Short Term Rentals Are Winning Back Direct Bookings
Discover how short-term rental managers are using conversational AI to bypass travel agencies, capture high-intent guests, and boost direct bookings.
Short-Term Rentals 2026: The Definitive Crackdown Between CIN, Tax Controls and the End of Amateurism
Short-term rentals 2026: the tax crackdown arrives with CIN, DAC7 and VAT numbers. Everything about new taxes, cross-checks and the presumption of business activity.
The Rise of the Last-Minute Guest: How to Adapt Your Pricing Strategy in 2026
Discover why 41% of vacation bookings are now last-minute in 2026 and how property managers can adapt their pricing strategy.
X-Ray of Vacation Rentals 2026: Record Numbers vs. the Great Regulatory Challenge
Discover the key data on vacation rentals in 2026: profitability by city, record figures, and the impact of the regulatory challenge in Spain.
SCALE 2026 Trends Report: The year the industry rewires itself
The definitive SCALE report on what's coming in 2026: regulation, AI maturity, competition shifts, hybrid hospitality, and the operator of the future.
How to build a brand as a PMC
According to Rafat Ali, Skift, the two essential elements of building a hospitality business: managing finances and building a unique brand.