Direct Bookings
Strategies and insights for increasing direct bookings and reducing OTA dependency
Beyond GEO: The Reality of Direct Bookings When Algorithms Change the Rules
Gianpaolo Vairo · Jun 12, 2026
The True Cost of Acquisition: Real Numbers Behind Direct Bookings vs OTAs
Gianpaolo Vairo · May 29, 2026
Talk to Me: Why Picking Up the Phone Might Be the Best Tech Upgrade in Travel Right Now
Louise Brace · Apr 6, 2026
The Claude Effect: Are Autonomous AI Agents the End of the Travel Middleman?
Gianpaolo Vairo · Apr 3, 2026
Why the "Frankenstein" Web is Dying in the Age of AI
Richard Vaughton · Mar 24, 2026
The AI Search Revolution: How Short-Term Rentals Are Winning Back Direct Bookings
Gianpaolo Vairo · Mar 16, 2026
From Search to Stay: How Google's UCP Could Rewrite Hospitality Bookings
Gianpaolo Vairo · Jan 15, 2026
Not Getting Enough Direct Bookings? Trust Is the Missing Link
Gianpaolo Vairo · Nov 4, 2025
Breaking the Barrier: How to Make Direct Bookings Surpass OTAs
Richard Vaughton · Nov 1, 2025