Market & Performance
Supply and demand, ADR/RevPAR/occupancy, booking-window and traveler-behavior data, forecasts, demand-driving consumer events, and market reports.
The €1.2 Billion Shift: Why Aparthotels Are Capturing Europe's Accommodation Market
Scale Team · Aug 31, 2026
Portugal tourist spending hits record €12.87B in H1 2026
Market Pulse · Aug 26, 2026
Factor rising per-tourist spend into 2027 pricing strategy
Lisbon hotel pipeline hits 40 projects
Market Pulse · Aug 26, 2026
Factor 40 new hotel projects into Lisbon revenue forecasts as competitive supply rises.
Shakira Madrid Residency: 12 Shows, Sep-Oct Demand Window
Market Pulse · Aug 25, 2026
Reprice September-October STR inventory for Shakira's 12-show residency window.
Madrid hotel volume dips 1.4% but tourist spending up 11.4%
Market Pulse · Aug 25, 2026
Reprice for higher-spending international guests as Madrid shifts from volume to value.
London Hotel ADR +8% YoY, Occupancy 84.9% in June 2026
Market Pulse · Aug 25, 2026
Watch hotel ADR trends as a forward indicator for London STR autumn pricing.
Barcelona Ranked #2 Global Team-Building Destination
Market Pulse · Aug 24, 2026
Highlight Barcelona's #2 team-building ranking in corporate booking marketing.
Barcelona HUT Phase-Out Cuts Rents 8–13.4%, Prices 6.1%
Market Pulse · Aug 24, 2026
Watch rental market data as phase-out effects begin to materialise.
Barcelona Airport Hits All-Time Record: 5.87M Passengers
Market Pulse · Aug 24, 2026
Factor Barcelona's 60M passenger trajectory into Q4 demand forecasts.
Barcelona Hotel Occupancy Hit 86.2% in Record July
Market Pulse · Aug 24, 2026
Reprice September inventory upward based on record July demand.
Heatwaves aren't just changing vacations. They're already reshaping our industry.
Marie Pistinier · Aug 12, 2026
KeyData Summer Report: UK short-let bookings fell in Q2, but higher rates kept revenue steady
Louise Brace · Aug 6, 2026
The 2026 Breaking Point: How Regulation, Taxes, and the Hotel Pushback are Reshaping Southern Europe's STR Market
Gianpaolo Vairo · Jul 30, 2026
The Myth and Reality of Spain's Empty Homes: Insights from Viviendómetro
Gianpaolo Vairo · Jul 24, 2026
How AI is changing data-driven decision making for STR property managers
Matt Sharp · Jul 9, 2026
The Behavioral Pricing Frontier: Opportunities, Challenges, and the Future of Revenue Management
Gianpaolo Vairo · Jun 18, 2026
New York Built the Gate, Forgot the Fence: 27% of Registered Listings Are Now Illegal
Gianpaolo Vairo · Apr 21, 2026
Dubai Just Did Something Rare: The Hospitality Blueprint Every Market Needs
Gianpaolo Vairo · Apr 8, 2026