Expansion Strategy 2026: Which European Secondary Markets Offer the Best ROI?
Primary markets blocked? Discover European secondary markets with the best ROI for expanding your STR portfolio in 2026.
Q1 2026 STR global data confirms a clear trend: while primary cities like Barcelona, Lisbon, and Amsterdam tighten tourism restrictions, European secondary markets offer golden opportunities for large property managers. Cities like Valencia, Porto, Krakow, Bologna, and Seville are emerging as high-potential destinations. According to the AirDNA European Outlook 2026, European secondary markets record stable occupancy rates of 68-74%, surpassing over-regulated capitals. For a 200-unit portfolio, optimizing these metrics translates to €2.1-2.8 million in additional annual revenue.
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About the author
Gianpaolo Vairo
Co-Founder
Instead of just following the short-term rental market, I help architect its future. Recognized among the Top 20 Influential People in VR Tech, I have spent the past 15 years empowering tourism brands
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