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Marketing & Distribution

Short-term Rentals News

EU Short-Term Rental Nights Rise 5.3% in Q2, but Spain and Portugal Lag Far Behind

Guest nights hit 258.8 million, yet Spain and Portugal grow at a fraction of Italy, Greece and Poland

Scale Team·Oct 9, 2026
Distribution & Channels

Vrbo to Double Host Commissions and Slash Guest Fees to Compete With Airbnb

Most Vrbo hosts and managers move to 12% on October 29, PMS-connected accounts included, and the new Host Terms require your Vrbo rates to match or beat what you offer elsewhere.

Scale Team·Sep 30, 2026
Business & Investment

The Great Top-of-Funnel Surrender: Why Google Just Killed Vacation Rentals in Europe

Google has pulled its Vacation Rentals module from European search, and the timing is no accident.

Scale Team·Sep 8, 2026
Events

SCALE Fest 2026: The Complete Guide to Barcelona

Dates, venue, tickets, agenda highlights and insider tips for SCALE Fest 2026 in Barcelona

Louise Brace·Aug 26, 2026
Listing sites/OTAs

The 15.5% Reality: Navigating Airbnb's Mandatory Host-Only Fee

How the 15.5% host-only fee changes everything — and the math you need to survive it.

Gianpaolo Vairo·Jul 14, 2026
Artificial Intelligence

The Autonomous Booking Frontier: Can AI Agents Actually Replace OTAs?

LLMs book flights with 90%+ reliability on OTA platforms but stumble on direct supplier sites — here's why the trust moat still holds.

Gianpaolo Vairo·Jun 17, 2026
Artificial Intelligence

The AI Illusion: Why Short-Term Rental Intermediaries Are Losing Their Moats

AI is dismantling OTA moats: loyalty, unique inventory, and packages won't save them

Gianpaolo Vairo·Jun 5, 2026
Direct Bookings

Talk to Me: Why Picking Up the Phone Might Be the Best Tech Upgrade in Travel Right Now

Chatbots don't close bookings the way a conversation does. Here's why picking up the phone remains the smartest move for vacation rental owners.

Louise Brace·Apr 6, 2026
Direct Bookings

The Claude Effect: Are Autonomous AI Agents the End of the Travel Middleman?

The Claude Effect: are autonomous AI agents the end of the travel middleman? How AI is reshaping booking, distribution, and the role of intermediaries in hospitality.

Gianpaolo Vairo·Apr 3, 2026
Direct Bookings

Why the "Frankenstein" Web is Dying in the Age of AI

WordPress STR sites are becoming a liability. Richard Vaughton explores AI-native platforms and data standards to stay visible.

Richard Vaughton·Mar 24, 2026
Direct Bookings

The AI Search Revolution: How Short-Term Rentals Are Winning Back Direct Bookings

STR managers use conversational AI to bypass OTAs, capture high-intent guests, and boost direct bookings.

Gianpaolo Vairo·Mar 16, 2026
Technology

The AI Checkout Reality Check: Why OpenAI's Pivot Just Validated the Travel Middleman

OpenAI pulls back on AI-powered travel checkout: why OTAs remain central in 2026.

Gianpaolo Vairo·Mar 10, 2026

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