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LOOP London Hostel Brand Launches at Holland Park

A Holland Park hostel moves to a new brand from October 2026, with a refurbished offering planned from 2027. Trade press links it to MCR Property Group. Rooms stay bookable today, with live rates via Cloudbeds from LOOP's booking page.

SCALE Radars Competition Radar

Friday, October 30, 2026 at 3:19 PM · 5 min read

LOOP London, a new hostel brand, now operates the Holland Park hostel in Kensington. The operator’s own pages, dated 2 October 2026, say: “From October 2026, our Holland Park hostel is under new ownership, with LOOP LONDON marking the start of a new chapter” (LOOP London). Trade press names MCR Property Group as the company behind it (THP News and La Tribune de l’Hôtellerie, both 26 October 2026). The existing shared dorms and private rooms stay bookable and remain the current offer (LOOP London). No precise refurbishment timetable, amount or second site has been announced (LOOP London gives only “from 2027” for the new offering); live rates are available in Cloudbeds,

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